Navigating Africa's Advertising Landscape is Complex...We've Made it Easy
Our platform tackles inefficiencies and streamlines workflows with advanced automation and expert support, perfectly suited to the African market’s unique challenges
Unlocking Potential
Did you know that Nigeria's Media & Entertainment market is valued at $8 billion, with about $1 billion in advertising spend?
The sheer complexity and lack of digital infrastructure to power the Media & Advertising ecosystem presents an untapped opportunity to unlock an additional $1.8 billion in Nigeria alone.
Until Now...
Introducing AMP
AMP is a data-driven engine that transforms the African advertising landscape by connecting buyers and sellers, providing actionable market insights, leveraging real-time analytics for hyper-focused campaigns, facilitating payments and providing other financial services.
Our cloud-based platform streamlines media planning, execution, and analysis - offering a unified platform designed to maximize ROI. Discover how AMP can revolutionize your advertising strategy.
the amp ecosystem
Empowering Every Player in the Advertising Arena
AMP for Sellers
AMP for Buyers
AMP Marketplace
AMP Insight
AMP Pay
AMP Creative
AMP Intel
AMP for Sellers
Torch provides a centralized inventory management tool to help ignite ad sales. It enables AI-powered forecasting, streamlined order management, deal negotiation, campaign execution, real-time yield optimization, and payment processing for unparalleled efficiency and optimized revenue growth.
AMP for Buyers
Vantage serves as the command center for advertisers. It allows for the planning, execution, analysis, and iteration of campaigns across traditional and digital media with unparalleled speed and agility. Harness audience data for advanced campaign targeting and leverage real-time analytics and AI powered optimization to maximize reach and ROI.
AMP Marketplace
AMP Marketplace provides a transparent marketplace where advertising opportunities come to light. If facilitates real-time bidding, contract automation, and efficient data-backed decision-making. [Sellers]Connect directly to brands and [buyers] discovery inventory to reach your desired audience.
AMP Insight
AMP DMP unlocks the power of granular audience data. It leverages both first-party and third-party data sources for laser-focused campaigns with predictive analytics, trend forecasting, advanced segmentation and machine learning-driven modeling.
AMP Pay
AMP Pay streamlines the complexities of financial transactions. It offers a secure payment processes, reconciliation, invoice factoring, multi-currency support, forex management, and real-time financial reporting & analytics tailored for your advertising needs.
AMP Creative
AMP Creative allows for the effortless management, distribution, and tracking of all creative media assets. It ensures brand safety, regulatory compliance, and seamless deployment across the entire campaign ecosystem.
AMP Intel
AMP Intel automates media monitoring and verification. It provides real-time analytics, media performance tracking, ad placements verification, and ensures security and compliance.
Join the Movement.
Shape the Future
AMP’s success is built on collaboration. If you’re an advertiser eager to tap into untapped audiences, a media seller seeking to maximize yield, an agency aiming for data driven results, or an investor who sees the vast potential for Africa’s advertising revolution, we invite you to connect with us and become part of this transformative story.